Appointments and Certifications

Important Notice:

Medicare Only: If selling "Medicare Only", please complete the Medicare Broker Appointment Form. Do not proceed further.

Broker Appointment Policy: Please ensure all required documentation is complete, legible and signed. If any required information is missing, incomplete or illegible, we will work with you to resubmit the application.

Broker Appointment Changes: Email broker appointment changes to Appointment@sentara.com. The Broker Appointment Form should be used for new appointments only.


Get Appointed

By starting your application you acknowledge that you have read and agree to the below requirements.

I Agree, Start Application


Appointment Requirements

Items below are required to complete the appointment application:

  1. Virginia Life and Health License or Virginia Health License (required)
  2. Agency License (if applicable)
  3. Optima Health Substitute W9 (SF-W9) Form
  4. Broker Agreement (includes Business Associate and QHP Amendments)
  5. Portal User Profile (access to OptimaHealth.com secure Broker Portal)
  6. If an agent elects to sell Medicare, they will be directed to our training site to complete required training. If training is not completed, agents will not be paid on any Medicare business.
  7. We require all new agents to work with a General Agency (GA) or Field Marketing Organization (FMO). GA's specialize in Commercial and IP, and FMO's focus on Medicare only. If you do not have a preference and do not select a GA or FMO, one will be assigned to you. Below is a list of our preferred partners.

Approved General Agencies

Note: If you do not have a preference and do not select a General Agency, one will be assigned to you.

Agency Name Contact Name Contact Email Contact Phone
Blue Ridge Insurance Services Cynthia Noble cnoble@brisinc.com (866) 904-8383
Choice Insurance Agency Sarah Grubb sarah.grubb@choicebrokerservices.com (804)510-0743
Employee Benefits Corporation of America (EBCA) Pamela J Kerr pakerr@ebca.com (804) 290-1127 
(866) 638-0504
Innovative Insurance Group RJ Gibson rj@thinkinnovative.net (540) 777-0235
TFA Benefits Tamara Nelson appointments@tfabenefits.com (757) 340-3873

Approved FMO Agencies

Note: If you do not have a preference and do not select an FMO for Medicare business, one will be assigned to you.

Agency Name Contact Name Contact Email Contact Phone
Choice Insurance Agency Sarah Grubb
sarah.grubb@choicebrokerservices.com (804)510-0743
Copeland Insurance Group Mike Yasi contracting@copelandgroupusa.com (512) 565-3839
GarityAdvantage Insurance Marketing Agencies Victoria Bailey vbailey@garityadvantage.com (240) 310-8817
GS National Steve Hoffman agentinfo@gsnational.com (855) 330-5566
Innovative Financial Group Joshua Benson admin@teamifg.com (888) 241-1470
MySeniorHealthPlan Vanessa Frias vanessa@myseniorhealthplan.com (619) 595-0937
Ritter Insurance Marketing Katie Neubauer license@ritterim.com (800) 769-1847 ext. 219
Tidewater Management Group Blake Kiss blake@tidewatermg.com (540) 205-9344